South Korea Cosmetics Market Outlook

The South Korea cosmetics market size has long been a dominant player in the global beauty industry, and its growth trajectory remains robust. According to a report by Expert Market Research (EMR), the South Korean cosmetics market reached a value of approximately USD 17.45 billion in 2024. The market is projected to grow at a CAGR of 5.4% between 2025 and 2034, reaching a value of around USD 28.02 billion by 2034. South Korea is widely regarded as a trendsetter, particularly in the skincare and beauty product categories, and its cosmetics market is expected to see continued growth driven by both domestic demand and global exports.

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The South Korean cosmetics market is marked by an ever-growing demand for both skincare and color cosmetics. The global appeal of Korean beauty (K-beauty) has spread worldwide, thanks to the innovative formulations, trendy ingredients, and unique product offerings. This sustained demand for high-quality, multi-functional, and aesthetically appealing beauty products is expected to ensure strong growth for the cosmetics market. The Korean beauty industry’s focus on research and development, as well as collaborations with high-end and niche global beauty brands, enhances its reputation for cutting-edge products and technologies.

South Korea Cosmetics Market Share

The South Korean cosmetics market is divided into various segments, each contributing to the overall market value in unique ways. Skincare products dominate the market, representing a substantial portion of the total market share. This is due to the significant emphasis on skincare routines within South Korean culture, where skincare is seen as a vital part of personal care and well-being. The skincare category is composed of products such as facial cleansers, toners, moisturizers, serums, and masks, among others. Notably, the popularity of innovative products such as sheet masks, anti-aging creams, and soothing gels has further fueled growth in this segment.

Following skincare, the color cosmetics segment holds a sizable share of the South Korean cosmetics market. Products like foundations, lipsticks, eye makeup, and nail products are consistently popular. The growing popularity of multifunctional cosmetics that combine skincare benefits with makeup continues to boost growth in this segment. Additionally, with the increased focus on wellness and self-care, the color cosmetics market is seeing a demand for healthier formulations and natural ingredients, which aligns with the clean beauty trend.

Hair care and fragrances also play an important role in the South Korean cosmetics market. The rising trend of self-care routines and the growing emphasis on personal grooming have led to a steady increase in hair care products such as shampoos, conditioners, and styling products. Similarly, the demand for personal fragrances is steadily increasing, with a preference for high-quality, long-lasting scents that cater to a diverse range of customer preferences.

The market share of domestic players remains strong, but foreign brands have also become an integral part of the market. Many global beauty companies are increasingly targeting South Korean consumers, capitalizing on the country's global influence in the beauty sector. Additionally, there is an increasing trend of South Korean brands expanding into international markets, with a significant presence in regions such as Southeast Asia, the United States, and Europe.

Drivers of Growth

Several factors are contributing to the consistent growth of the South Korean cosmetics market. One of the most significant drivers is the country’s beauty-conscious culture. Skincare is not just a routine in South Korea; it is a deeply ingrained part of everyday life. The increasing number of beauty-conscious individuals is fueling the demand for high-quality skincare products, with consumers prioritizing their appearance and taking an active role in the upkeep of their skin. The culture of beauty and wellness has resulted in a highly competitive market, with a constant drive for innovation and unique formulations that cater to changing consumer needs.

Technological innovation is another key driver of growth in the cosmetics industry. South Korean cosmetic companies are renowned for their focus on advanced beauty technology, including the use of artificial intelligence (AI) and skin diagnostics in formulating products. Additionally, the rise of personalized skincare, powered by technological tools and smart devices, has opened new avenues for growth. Brands are increasingly incorporating artificial intelligence in their skincare lines, offering consumers tailored solutions that can address specific skin concerns based on data analysis.

The global popularity of K-beauty, which emphasizes natural ingredients, innovative formulations, and attractive packaging, has driven export growth in the cosmetics market. As consumers worldwide become more interested in the Korean beauty philosophy, the demand for K-beauty products has surged. South Korean cosmetics brands have successfully capitalized on this trend, exporting their products to international markets, where consumers are increasingly seeking Korean skincare and makeup products for their superior quality and cutting-edge formulations.

The growing importance of e-commerce is another driver of growth in the South Korean cosmetics market. With the rise of online shopping, consumers have easier access to a wide range of cosmetics from both local and international brands. E-commerce platforms and online beauty retailers provide detailed product information, reviews, and the convenience of home delivery, all of which have contributed to the increasing popularity of cosmetics products sold online.

South Korea Cosmetics Market Trends

The South Korean cosmetics market is witnessing several key trends that will likely shape the future of the industry. The increasing demand for clean beauty products is a prominent trend in the market. Consumers are becoming more discerning about the ingredients used in their beauty products, with many opting for formulas that are free from harmful chemicals, synthetic fragrances, and parabens. Clean beauty is no longer just a niche market; it has become a mainstream movement that is shaping the cosmetics industry, with many brands expanding their portfolios to include natural and organic products.

Another key trend is the rise of multifunctional beauty products. With busy lifestyles, South Korean consumers are seeking products that serve multiple purposes. For instance, makeup products that include skincare benefits, such as foundations with SPF or serums with anti-aging properties, are gaining popularity. This trend of convenience, combined with the desire for high-performance beauty products, is pushing the cosmetics industry to innovate and cater to the growing demand for time-saving solutions.

The growing focus on male grooming products is another important trend. As societal attitudes toward beauty and personal care become more inclusive, the demand for cosmetics products designed specifically for men is increasing. South Korean men are becoming more conscious of their appearance, leading to a rise in sales of male skincare, haircare, and cosmetic products. This shift has prompted cosmetics companies to develop gender-neutral and tailored solutions for the male demographic.

South Korea Cosmetics Market Segmentation

The market can be divided based on category, price category, gender, and distribution channel.

Market Breakup by Category

• Skin Care


• Hair Care


• Bath and Shower


• Makeup and Colour Cosmetics


• Deodorants and Fragrances


• Others

Market Breakup by Price Category

• Mass


• Premium

Market Breakup by Gender

• Male


• Female


• Unisex

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets


• Speciality Stores


• Pharmacies/Drug Stores


• Online


• Others

Challenges and Opportunities

Despite the positive growth outlook, the South Korean cosmetics market faces several challenges. Intense competition within the industry, both from domestic and international players, means that brands must continuously innovate to differentiate themselves. Additionally, the regulatory environment around cosmetics ingredients, testing, and marketing claims is becoming stricter, particularly in the global markets. South Korean cosmetics brands must remain vigilant about compliance with changing regulations, especially as they expand into new international territories.

There is also the challenge of managing sustainability in cosmetics production and packaging. With growing consumer demand for eco-friendly and sustainable products, cosmetic companies in South Korea are under pressure to minimize their environmental impact. This creates both challenges and opportunities for companies to incorporate sustainable sourcing, biodegradable packaging, and environmentally responsible practices into their operations.

Competitive Landscape

• Procter & Gamble Company


• LG Household and Health Co., Ltd.


• ABLE C&C, Inc.


• Korendy Cosmetics Inc.


• Amorepacific Corporation


• Others